AEO Soup

The internet is changing. Again. For years, businesses fought to get discovered through search engines. Now, people are increasingly asking ChatGPT, Claude, Gemini, Perplexity and other AI systems to find products, answer questions and make decisions for them. AEO Soup covers the emerging world of AI visibility. We write about answer engine optimisation, generative engine optimisation, LLM visibility, AI search, AI discovery, and the tools, platforms and companies building this new layer of the internet. That means news, analysis, guides, experiments, product coverage, research and plenty of data. We're interested in what actually happens when people ask AI systems about brands, products, companies and ideas, rather than simply repeating whatever the latest AI marketing trend happens to be. The goal is simple: make sense of a rapidly changing space and give marketers, founders, product teams and curious people somewhere useful to keep up. Think of AEO Soup as a constantly simmering pot of everything happening around AI visibility. There's a lot going in. We're here to taste it all.